This is an advertisement on the back of the bus - on the side or on the window. This type of advertising is successfully used in conjunction with fullbacks or as a stand-alone format in a bus campaign.
This type of media works perfectly in combination with larger formats, diversifying the message addressed to city residents. A good idea will be to use backs or advertisements on the rear window, also with larger advertising formats - megabuses or megatrams. Thanks to this, we will increase the reach and attractiveness of the message.
Along with back or rear window advertising, it is worth using formats inside buses - frames, posters or LCD screens. Thanks to this, we will combine static advertising content placed on the back of vehicles with dynamic content displayed on digital screens in vehicles.
