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Opinions about the quality of services provided by city and commune offices have a direct impact on residents' perception of the quality of life in a given place. The office, like any entity providing services, is subject to continuous assessment of clients (in this case, residents). The basic measure of the quality of services offered by city and commune offices is the satisfaction of residents.

The world of advertising does not stand still. Advertising looks for non-standard solutions and new ways to reach the customer. Sometimes it escapes the template and escapes known definitions. And this is probably the most fascinating thing about advertising. This constant development and search for originality and distinction.

Advertising boards, called goats or A-boards, are a simple element of event equipment in the OOH space. What makes gangs so popular?

After the silence caused by the pandemic and the resulting restrictions, the world of promotional events has returned to its former activity.

In a world driven by technological development, in which some of our current responsibilities and tasks are taken over by computers, robots and other inventions, and phenomena such as virtual reality or artificial intelligence are taking over, the face of marketing communication is also changing.

In the last article "Promotion of culture in OOH" we wrote about a press conference taking place in a tram. Today we will talk about other events in transit media.

Festivals of various nature: music, film, theater, as well as performances, concerts, revues and exhibitions create our cultural environment. Cultural institutions and representatives of the so-called The leisure industry tries to provide customers with cultural entertainment tailored to various tastes and expectations.

Educational campaigns on sobriety are part of the specific nature of social campaigns. Every season, there is a lot of talk about sobriety, warnings about the effects of alcohol abuse, and the messages are most often addressed to drivers (not only professional ones), to people entering adult life, to parents and educators of young people, as well as to cyclists.

In our previous post Corporate Social Responsibility. The idea of ​​CSR presents basic issues regarding CSR - definition, idea, tools and benefits of using this management strategy. In our series of entries about corporate social responsibility, we will focus mainly on care for the environment and ecological aspects. Below we present interesting examples of good CSR practices that have been used by companies on the Polish market.

Działania na rzecz lokalnej społeczności – przedsięwzięcia na rzecz otoczenia, w którym funkcjonuje przedsiębiorstwo.

Odpowiednie warunki pracy w biurze są wymagane przez prawo pracy, ale mają też realny wpływ na wyniki osiągane przez naszych pracowników.