Advertising boards, called goats or A-boards, are a simple element of event equipment in the OOH space. What makes gangs so popular?
After the silence caused by the pandemic and the resulting restrictions, the world of promotional events has returned to its former activity. This is a clear signal for manufacturers to include events, in addition to other forms of advertising, in the current promotional activities of their brands. It is a tool that enables direct contact with promotion recipients, entering into relationships with them and observing their reactions to the messages sent.
Industriada – a fragment of our event taking place in Nikiszowiec, a historic district of Katowice
Event promotional materials
At Business Consulting, we have been not only developing scenarios and organizing events for many years, but also equipping them with promotional materials such as flags, stands, inflatables and balloons, tents, etc. However, the hit of recent seasons in terms of the number of orders for event equipment are bands. advertising, colloquially known as goats. Why do we call them "goats"? Mainly due to their foldable structure.
So what are the goats from our offer?
These are light, universal, foldable bands with a print. They are made of polypropylene. As standard, we use material with a thickness of 3 or 5 mm. The band has a shape prepared according to a special die, thanks to which it can be quickly assembled and disassembled. After folding, it takes the shape of a flat, light, compact rectangle, which makes it easier to transport. There is no need to organize a special car for transporting large-sized items - one or several loads can easily fit in a passenger car. Also, assembly and disassembly of the bands is extremely easy and quick.
Our customers most often choose boards with standard dimensions of 150 x 70 cm, but it is also possible to produce larger size boards, e.g. 100 x 200 cm or 100 x 300 cm.
Folding trestle design
Advantages of advertising banners
When it comes to printing on the trestles, the company logo usually appears here. We place longer content on the trestles a bit less often. This is particularly due to the fact that the clear, large logo printed on the band is also visible from a distance. Participants of events during which the goats are used can read the content regardless of their distance.
Our advertising banners are mainly used during sports events. They appear, for example, at tennis and badminton tournaments organized in Poland and abroad. The logos of the competition organizers, sponsors or clubs and associations whose competitors take part in the event appear on the trestles. It's an easy, simple and affordable way to emphasize your presence and present your brand. Moreover, the life of goats does not end with one tournament. They can be successfully folded, stored (they don't take up much space!) and used again after some time.
Bands at sports events
When the World Senior Badminton Championships were held in Katowice in 2019, the courts in Spodek in Katowice were surrounded by our bands. Our goats were also present at badminton competitions, among others. in France, Croatia, Germany, Latvia and even... the Faroe Islands. You can jokingly say that the goats are real travelers, because in Poland they have also visited almost all places where badminton games are organized.
Bands prepared for badminton competitions
What's more, the flips are light and safe. This means that even if a player comes into direct contact with the board, there is no risk of injury. This is very important and this is why there is so much interest in somersaults among organizers and sponsors of sports events.
Examples of brands that have used our offer of advertising banners: Orlen, Enea, Yonex, Selgros, Polish Badminton Association, Ministry of Sport and Tourism, Tauron, PGE, PKO Foundation, Beninca, Toyota and Szeja Rally Team.
In the case of the Szej Rally Team, the goats were part of the equipment for events included in the "Picnic with Bebok" series. In cooperation with the City of Katowice, several outdoor events were organized to promote road safety.
"Picnic with Bebok" in the Three Ponds Valley in Katowice
To sum up, the most important features of the advertising banners we offer include:
- Convenience – light, easy to transport design
- Security
- Good message visibility
- Easy assembly and disassembly
- Great personalization possibilities (possibility of making individual, unique prints on individual bands)
- High-quality print made directly on the band
- Possibility of using bands both in indoor marketing (sports and entertainment halls, swimming pools, gyms) and outdoor (fields, courts, events in urban space)
