A morning bus to work, buying a ticket at a ticket machine, traveling by IC train to a business meeting, waiting for check-in at the airport, collecting a parcel at a parcel machine - this is the daily routine of millions of Poles. What if at this very moment - when they have the time and focused attention - you could reach them with a marketing message? This is exactly what a network of LCD screens offers, reaching over 3.5 million pairs of eyes every day on public transport alone. Digital Out of Home (DOOH) is no longer a futuristic vision. It has become a game-changing reality in marketing.
Billions of contacts, zero misses
Traditional media is facing a serious challenge today: users have learned to ignore advertising. They block them on the Internet, scroll through social media, and switch channels on TV. Meanwhile, LCD screens on public transport generate over a billion advertising contacts per month. Importantly, there is no way to skip them - they cannot be turned off or blocked.
Sounds unbelievable? And yet the numbers don't lie. A single bus generates up to 3,000 unique contacts during one day of the campaign. Let's multiply that times a fleet of almost 3,000 vehicles equipped with approximately 7,000 screens. Let's add 700 trams with over 3,000 displays and 430 regional trains with almost 4,000 screens. Such a powerful network reaches almost every corner of the city and region!
Public transport – the underestimated giant of coverage
Many readers are probably asking themselves now: "but who actually watches these ads?" The answer may surprise you. According to recent research by Kantar Polska, as many as 67.39% of passengers pay attention to messages displayed inside vehicles. This is a result that the best social media campaigns could boast about.
What is particularly intriguing about DOOH advertising in public transport is the precision of reaching different demographic groups. Comparing the latest research, we find an almost perfect cross-section of society among the passengers: 52% are women and 48% are men. Interestingly, the largest group (28%) are young people aged 15-24 - a group particularly valued by marketers due to their openness to new products and trends. They are closely followed by people over 54 years of age (24.67%), and the other age groups are evenly distributed at approximately 15-16%.
A technological breakthrough in the urban jungle
Our advanced multimedia systems broadcast spots with a standard frequency of 3, 4, 6 times per hour. Dynamic content effectively attracts passengers' attention, especially during morning and afternoon traffic peaks.
alt: view of advertising screen on bus
However, this is only the beginning of the technological possibilities of City Media. Our systems allow you to adapt the message to the time of day or current events. We can launch a campaign on any day of the month, for a period of 24 hours to 30 days. Spots can last 10, 15, 20 or 30 seconds - it all depends on your needs and marketing strategy.
Economies of scale in the service of efficiency
The strength of our advertising offer is best demonstrated by numbers. The CPM (cost per mille) indicator decreases with the length of the campaign, which allows for significant optimization of the advertising budget for longer broadcast periods. In the case of 30-second spots, the difference in the cost of reaching a thousand recipients between a one-day and a month-long campaign can be up to 50%.
Such cost optimization cannot be ignored, especially in the current, difficult market situation, when the world of outdoor advertising is undergoing significant changes (rising media operating costs and inflationary pressure affect the prices of advertising space). In this context, our offer, combining mass reach with cost optimization, is an attractive alternative for advertisers looking for effective marketing solutions.
Moreover, our DOOH system in public transport is part of a larger puzzle. We're talking about some truly impressive numbers. The advertisement can be simultaneously displayed in public transport - including ticket machines (reaching one billion recipients per month), on long-distance trains (9 million), at airports (3.2 million), at parcel lockers (32 million), and in newsagents ( 2 million), in medical facilities (6 million), in playrooms (200 thousand), in water parks (650 thousand) and at universities (195 thousand). We create a coherent network of consumer contact points, present wherever they live, work and spend their free time.
450 new customer contact points – Media Miejskie is expanding its reach in Krakow
The DOOH advertising market in Krakow is just gaining a new, strong point on the map of advertising opportunities.
From January 2025, advertising was launched on 450 LCD screens installed in 140 Mobilis buses. What distinguishes our offer is primarily the higher frequency of broadcasting spots - 6 times per hour, while the market standard is 5 broadcasts.
The entry of Media Miejskie into the Krakow DOOH advertising market with the Mobilis bus fleet is a significant qualitative change. We are talking about an extensive system where a single bus can be equipped with up to 4 screens. In addition, there is flexibility in campaign planning - the possibility of starting on any day of the month and various lengths of spots.
alt: a Mobilis bus in Krakow equipped with our advertising screens
All this, combined with an attractive pricing policy and professional support in the preparation of materials by our own graphic studio, makes this offer particularly valuable for advertisers. As a company with 36 years of experience on the market and our own production facilities, we guarantee not only efficient implementation of the campaign, but also comprehensive support at every stage. We have prepared a special offer for advertising agencies with a 10% discount. Ask for details - our team will help you choose the optimal solution for your campaign.
Urban advertising revolution
The outdoor advertising market is undergoing a fundamental transformation, and we are proud to be at the forefront of it. Our LCD screens in public transport are not just another advertising medium - they are a strategic marketing tool combining mass reach with precision targeting. Our version of Digital Out of Home is the future of urban marketing. The future that has just arrived. As a long-term partner of the largest carriers in Poland, we know how to effectively use the potential of advertising in public transport. Contact us - we will help you plan and implement a campaign that will really reach your customers.
